
Why your CRM lead routing rules stop making sense
Routing rules pile up one exception at a time until nobody can explain why a lead landed where it did. Here is how to find the rule that actually ran.
Topic coverage
Source-linked reporting and practical patterns organized around a shared enterprise applications question.

Routing rules pile up one exception at a time until nobody can explain why a lead landed where it did. Here is how to find the rule that actually ran.

Sales and service can keep their own screens. They have to share the customer identifier, the lifecycle states, the conflict rule, and the correction path.

A blank escalation reason usually marks a case that skipped its normal owner. Name what the blank means and route it before you make the field required.